Repeat sales are often overlooked. Promotional items are a great way to keep your name in front of your customer as much as possible. While your customer may not keep your business card on their desk at all times they may keep a coffee mug, an ink pen, or maybe a mouse pad in front of them. With your customer seeing your name repeatedly all day everyday your chance of being forgotten shouldn't be a worry anymore. Promotional items are great for event giveaways and also gifts.